How have smart products, grounded in the internet of things, been shaping the market?
That’s what this excellent article published in the Harvard Business Review is about.
I completely agree with the authors when they say that “smart” products increase the possibilities for strategic choices about how product value is created and captured.
Want to know more about this subject?
Check out the link.
https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition